Brendan Schneider

Internet Marketing for Schools with Brendan Schneider Episode 5

Brendan, I always here the admonition to "give back" when it comes to adding value to products today. I saw your request for feedback today inside PU. This won't be the standard "you sound great, love your show" review.

Instead, I want to bring you my ears from coaching multi million dollar air talent and talk talent in radio and tv for nearly 40 years. I promise to not be as harsh as some of the member makeovers I have watched Michael deliver. With that in mind, here's my review

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Open is boring and repetitive.

Guest and getting to a story upfront was excellent. Start with something to keep me engaged, then to get to the detail.

Chris Syme is from Montana

Nice work changing the direction in the show. Good questions

Reached a point at 22 minutes in where you lost direction for a bit. You recovered by going to comment policy

Your interviewing seems to go away the later in the show. I would plan more questions. Chris was far more prepared.

Re-sets are lacking. You need to remind me why this person is someone I should pay attention this will allow you to get your thoughts together.

The second thing you should do is bring me to the interview table with you. Right now I am a complete outsider just eavesdropping on your conversation. I need to be at the table with you.

There's a very easy technique to do that while doing a simple "reset" in your interview. Think of there being THREE people at the table instead of two. Now turn to the listener "chair" and say something like, " Chris Syme runs a digital agency focused on helping schools and universities handle their social media programs. ". Then, turning back to Chris, you continue the interview by addressing her with your next question. This technique will make the listener part of the interview and make them feel like they are at the table with you.

I would also go back and relentlessly edit pieces of the interview that don't forward what you want to get across. Not every question asked needs to be in the show.

A one hour one to one interview is just exceptionally long. Be brutal as an editor to hold listeners attention. A good example how to know you have gone too long...listen to how many times you talked about how long you had gone in the conversation.

You are much more animated in your interview than you are in your one to one with the listener. I suspect it is because you can't see the listener or feel the feedback. Fight that tendency. Get the listener to the table with you.

Turn your energy up with the listener as you would with your guest.

Brendan, you have great passion for your subject and you clearly enjoyed having Chris as your guest. Look for ways to up the entertainment value (great stories always do that) and include the listener into your program to improve your program.

I know this is unsolicited advice, but I hope you find it useful. I don't think any other "podcast experts" focus on anything BUT performance. Mainly because they have no experience in teaching talent. Please let me know if you find this useful.